{"id":5590,"date":"2022-10-05T13:29:15","date_gmt":"2022-10-05T20:29:15","guid":{"rendered":"https:\/\/www.alitis.ca\/wealth-planning\/?page_id=5590"},"modified":"2025-06-25T17:32:52","modified_gmt":"2025-06-26T00:32:52","slug":"about-us","status":"publish","type":"page","link":"https:\/\/www.alitis.ca\/wealth-planning\/about-us\/","title":{"rendered":"About"},"content":{"rendered":"\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-l8w1xl2s-bbf28abbe947c6d877cd993e95b4cdc9\">\n.avia-section.av-l8w1xl2s-bbf28abbe947c6d877cd993e95b4cdc9{\nbackground-repeat:no-repeat;\nbackground-image:url(https:\/\/www.alitis.ca\/wealth-planning\/wp-content\/uploads\/2023\/07\/iStock-1364259823.jpg);\nbackground-position:50% 50%;\nbackground-attachment:scroll;\n}\n.avia-section.av-l8w1xl2s-bbf28abbe947c6d877cd993e95b4cdc9 .av-section-color-overlay{\nopacity:0.4;\nbackground-color:#2b475b;\n}\n<\/style>\n<div id='av_section_1'  class='avia-section av-l8w1xl2s-bbf28abbe947c6d877cd993e95b4cdc9 main_color avia-section-default avia-no-border-styling  avia-builder-el-0  el_before_av_section  avia-builder-el-first  banner avia-full-stretch avia-bg-style-scroll av-section-color-overlay-active container_wrap fullsize'  data-section-bg-repeat='stretch'><div class=\"av-section-color-overlay-wrap\"><div class=\"av-section-color-overlay\"><\/div><div class='container av-section-cont-open' ><main  role=\"main\" itemprop=\"mainContentOfPage\"  class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-5590'><div class='entry-content-wrapper clearfix'>\n<div class='flex_column_table av-1v8lnq-960277e51027376be673bcefeced283a sc-av_one_full av-equal-height-column-flextable'><div  class='flex_column av-1v8lnq-960277e51027376be673bcefeced283a av_one_full  avia-builder-el-1  avia-builder-el-no-sibling  first flex_column_table_cell av-equal-height-column av-align-middle  '     ><section  class='av_textblock_section av-l8w1tr92-1bae45eac53cc64feb6b47035b3d4627 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><h1 style=\"text-align: center;\">About Alitis<\/h1>\n<\/div><\/section><\/div><\/div><!--close column table wrapper. Autoclose: 1 -->\n\n<\/div><\/div><\/main><!-- close content main element --><\/div><\/div><\/div><div id='av_section_2'  class='avia-section av-h34jdy-b80d9fc9f78304c132876d4587f6c942 main_color avia-section-default avia-no-border-styling  avia-builder-el-3  el_after_av_section  el_before_av_section  avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-5590'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-rtx4m-22682bff26374a4a492387553c806be6\">\n.flex_column.av-rtx4m-22682bff26374a4a492387553c806be6{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-rtx4m-22682bff26374a4a492387553c806be6 av_one_full  avia-builder-el-4  el_before_av_one_full  avia-builder-el-first  max-width-2 first flex_column_div av-zero-column-padding  '     ><section  class='av_textblock_section av-5fesrq-e25d0ae14c8980be0d9da5400feff8d6 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><h2>Definition<\/h2>\n<p>Alitis [Ah-LEE-tis] {latin}: to grow, nourish, take care of financially<\/p>\n<\/div><\/section><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-di0ouu-fdec0042a0a0b42f22e018e8cf90e7d0\">\n.flex_column.av-di0ouu-fdec0042a0a0b42f22e018e8cf90e7d0{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-di0ouu-fdec0042a0a0b42f22e018e8cf90e7d0 av_one_full  avia-builder-el-6  el_after_av_one_full  el_before_av_hr  max-width-2 first flex_column_div av-zero-column-padding  column-top-margin'     ><section  class='av_textblock_section av-l8w43uu7-1630991c2cf00a54f96e951f960b2eec '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><h2>About Us<\/h2>\n<p>At Alitis Wealth Planning (&#8220;Alitis&#8221;), we are your trusted partner in comprehensive wealth planning. Our mission is to provide our clients with personalized financial guidance and support to help them achieve their long-term financial goals.<\/p>\n<p>We believe that trust, transparency, and open communication are the keys to building long-lasting relationships with our clients. We work closely with each client to understand their financial situation, goals, and concerns, and develop a comprehensive plan that aligns with their vision for the future.<\/p>\n<p>We offer clarity to help you make more informed decisions about how you spend, save, and invest and how the decisions made today can impact your future.<\/p>\n<p>Alitis Wealth Planning is licensed through the Insurance Council of British Columbia and also operates in the provinces of Alberta, Saskatchewan and Manitoba.<\/p>\n<p>Alitis Wealth Planning is a related company to Alitis Investment Counsel. Your financial plan will consider your investment portfolio as it relates to your long term goals and risk tolerance. Extensive portfolio management services can be obtained through Alitis Investment Counsel or a portfolio manager (investment advisor) of your choice.<\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-lpbt7t7j-a2eccb8bb7f0d32d534b817488946480\">\n#top .hr.hr-invisible.av-lpbt7t7j-a2eccb8bb7f0d32d534b817488946480{\nheight:25px;\n}\n<\/style>\n<div  class='hr av-lpbt7t7j-a2eccb8bb7f0d32d534b817488946480 hr-invisible  avia-builder-el-8  el_after_av_textblock  el_before_av_button '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<div  class='avia-button-wrap av-lpbt75e0-e68646737086e3a030572c3e71a5015a-wrap avia-button-left  avia-builder-el-9  el_after_av_hr  avia-builder-el-last '><a href='https:\/\/www.alitis.ca\/wealth-planning\/contact-us\/'  class='avia-button av-lpbt75e0-e68646737086e3a030572c3e71a5015a av-link-btn avia-icon_select-no avia-size-small avia-position-left avia-color-theme-color'   aria-label=\"Contact Us\"><span class='avia_iconbox_title' >Contact Us<\/span><\/a><\/div><\/p><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-l9dq1zsh-2ad6cb95a53bde07677d7faffd4e2b13\">\n#top .hr.hr-invisible.av-l9dq1zsh-2ad6cb95a53bde07677d7faffd4e2b13{\nheight:25px;\n}\n<\/style>\n<div  class='hr av-l9dq1zsh-2ad6cb95a53bde07677d7faffd4e2b13 hr-invisible  avia-builder-el-10  el_after_av_one_full  avia-builder-el-last '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='av_section_3'  class='avia-section av-9l53p2-6fa248f65ef21d7a05175b211c1d2b53 main_color avia-section-default avia-no-border-styling  avia-builder-el-11  el_after_av_section  avia-builder-el-last  portfolio-blocks avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-5590'><div class='entry-content-wrapper clearfix'>\n<div  class='flex_column av-3yf07q-57d30b4a868b02728dcac7596d0dfaf0 av_one_fourth  avia-builder-el-12  el_before_av_one_fourth  avia-builder-el-first  first flex_column_div avia-link-column av-column-link  '    data-link-column-url=\"https:\/\/www.alitis.ca\/wealth-planning\/our-team\/\"   ><a class=\"av-screen-reader-only\" href=https:\/\/www.alitis.ca\/wealth-planning\/our-team\/ >Link to: Our Team<\/a><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-l8w308qq-694d31a2a9812667c8e7d0924230ac66\">\n#top .av-special-heading.av-l8w308qq-694d31a2a9812667c8e7d0924230ac66{\npadding-bottom:10px;\n}\nbody .av-special-heading.av-l8w308qq-694d31a2a9812667c8e7d0924230ac66 .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-l8w308qq-694d31a2a9812667c8e7d0924230ac66 .av-subheading{\nfont-size:15px;\n}\n<\/style>\n<div  class='av-special-heading av-l8w308qq-694d31a2a9812667c8e7d0924230ac66 av-special-heading-h3 blockquote modern-quote  avia-builder-el-13  avia-builder-el-no-sibling  av-linked-heading'><h3 class='av-special-heading-tag '  itemprop=\"headline\"  ><a class=\"av-heading-link\" href=\"https:\/\/www.alitis.ca\/wealth-planning\/our-team\/\" >Our Team<\/a><\/h3><div class='av-subheading av-subheading_below'><p>LEARN MORE<\/p>\n<\/div><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><\/div><div  class='flex_column av-7nr8uu-d5c66611023e47acc71fa9d89e7c0a97 av_one_fourth  avia-builder-el-14  el_after_av_one_fourth  el_before_av_one_fourth  flex_column_div avia-link-column av-column-link  '    data-link-column-url=\"https:\/\/www.alitis.ca\/wealth-planning\/our-approach\/\"   ><a class=\"av-screen-reader-only\" href=https:\/\/www.alitis.ca\/wealth-planning\/our-approach\/ >Link to: Our Approach<\/a><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-l8w2zues-219adaebcb38e4d90f75bcd51253b9f4\">\n#top .av-special-heading.av-l8w2zues-219adaebcb38e4d90f75bcd51253b9f4{\npadding-bottom:10px;\n}\nbody .av-special-heading.av-l8w2zues-219adaebcb38e4d90f75bcd51253b9f4 .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-l8w2zues-219adaebcb38e4d90f75bcd51253b9f4 .av-subheading{\nfont-size:15px;\n}\n<\/style>\n<div  class='av-special-heading av-l8w2zues-219adaebcb38e4d90f75bcd51253b9f4 av-special-heading-h3 blockquote modern-quote  avia-builder-el-15  avia-builder-el-no-sibling  av-linked-heading'><h3 class='av-special-heading-tag '  itemprop=\"headline\"  ><a class=\"av-heading-link\" href=\"https:\/\/www.alitis.ca\/wealth-planning\/our-approach\/\" >Our Approach<\/a><\/h3><div class='av-subheading av-subheading_below'><p>LEARN MORE<\/p>\n<\/div><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><\/div><div  class='flex_column av-5yn3ly-51fcb6e36fdeac90ebedcaab3cede56b av_one_fourth  avia-builder-el-16  el_after_av_one_fourth  el_before_av_one_fourth  flex_column_div avia-link-column av-column-link  '    data-link-column-url=\"https:\/\/www.alitis.ca\/wealth-planning\/services\/\"   ><a class=\"av-screen-reader-only\" href=https:\/\/www.alitis.ca\/wealth-planning\/services\/ >Link to: Services<\/a><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-l8w3002r-e7bd3a575bea79724936efaf3fb72af0\">\n#top .av-special-heading.av-l8w3002r-e7bd3a575bea79724936efaf3fb72af0{\npadding-bottom:10px;\n}\nbody .av-special-heading.av-l8w3002r-e7bd3a575bea79724936efaf3fb72af0 .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-l8w3002r-e7bd3a575bea79724936efaf3fb72af0 .av-subheading{\nfont-size:15px;\n}\n<\/style>\n<div  class='av-special-heading av-l8w3002r-e7bd3a575bea79724936efaf3fb72af0 av-special-heading-h3 blockquote modern-quote  avia-builder-el-17  avia-builder-el-no-sibling  av-linked-heading'><h3 class='av-special-heading-tag '  itemprop=\"headline\"  ><a class=\"av-heading-link\" href=\"https:\/\/www.alitis.ca\/wealth-planning\/services\/\" >Our Services<\/a><\/h3><div class='av-subheading av-subheading_below'><p>LEARN MORE<\/p>\n<\/div><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><\/div><div  class='flex_column av-2p1zmu-5fb3cbe290d3678fc9edca375e5cbeb5 av_one_fourth  avia-builder-el-18  el_after_av_one_fourth  avia-builder-el-last  flex_column_div avia-link-column av-column-link  '    data-link-column-url=\"https:\/\/www.alitis.ca\/wealth-planning\/insights\/\"   ><a class=\"av-screen-reader-only\" href=https:\/\/www.alitis.ca\/wealth-planning\/insights\/ >Link to: Insights<\/a><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-l8w30db6-acc09370ddacace064751716d4ab7e99\">\n#top .av-special-heading.av-l8w30db6-acc09370ddacace064751716d4ab7e99{\npadding-bottom:10px;\n}\nbody .av-special-heading.av-l8w30db6-acc09370ddacace064751716d4ab7e99 .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-l8w30db6-acc09370ddacace064751716d4ab7e99 .av-subheading{\nfont-size:15px;\n}\n<\/style>\n<div  class='av-special-heading av-l8w30db6-acc09370ddacace064751716d4ab7e99 av-special-heading-h3 blockquote modern-quote  avia-builder-el-19  avia-builder-el-no-sibling  av-linked-heading'><h3 class='av-special-heading-tag '  itemprop=\"headline\"  >Insights<\/h3><div class='av-subheading av-subheading_below'><p>LEARN MORE<\/p>\n<\/div><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><\/div>\n<\/p>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":2,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-5590","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>About - Alitis Wealth Planning<\/title>\n<meta name=\"description\" content=\"Alitis is a boutique investment counsel and manager of alternative investment strategies.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.alitis.ca\/wealth-planning\/about-us\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" 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